The Importance Of Integrity For A Business Means Being A...

Entrepreneurial Opportunities One of the defining characteristics of an entrepreneur is integrity. Integrity plays into how others perceive you. Companies or individuals that display organic integrity attract respect and consumer loyalty (Forbat, pg 23, 2007). Integrity for a business means being a good corporate citizen. A company with good corporate citizenship has a strong set of ethics and is socially conscious. Corporate citizenship needs to be ingrained in modern craft breweries at their inception so their actions seem meaningful and organic as consumers tend to be suspicious of corporate agendas. Because more and more consumers are expecting high levels of integrity, corporate citizenship presents itself as a great entrepreneurial opportunity within the craft beer market. Being socially conscious does not necessarily translate to better sales but it is definitely in the company’s best interest to keep an ethically sound public appearance. Consumers are quick to abandon socially corrupt companies and are hard to win back once the company’s reputation is soiled. Mitigating bad public perception can be done by ensuring company ethics and social responsibility are met. This does consume resources and is considered a cost to the company but it is becoming increasingly necessary due to the wide spread access of information consumers have readily available. It is possible that if marketed heavily to ensure consumers are aware of a company’s good deeds that being a goodShow MoreRelatedA Life Cycle Analysis Of Mattel, Inc.1548 Words   |  7 PagesIntroduction The purpose of this paper is to discuss how the virtues Loyalty, Integrity and Fairness applies to the Mattel, Inc. case study. This case study was analyzed in the article â€Å"Mattel, Inc.: Global manufacturing principles (GMP) - A life-cycle analysis of a company-based code of conduct in the toy industry† written by Sethi, Veral, Shapiro, Emelianova, 2011). 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It will ultimately make that: ï‚ § Appropriate for divulgaciones decisions andRead MoreCorporate Citizenship Of A Global Economy1803 Words   |  8 Pages1. What is meant by corporate citizenship in a global economy? Corporate citizenship in a global economy involves a company s commitment to being global corporate citizens is about the way they run their businesses. The greatest contribution is to do business in a manner that obeys the law, produces safe and cost effective products and services, creates jobs and wealth, supports training, and technology, cooperation, and reflects international standards and values in areas such as the environmentRead MoreApple s Mission Statements : Apple Essay1158 Words   |  5 Pagescomputing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and​ Internet offerings. -Apple has never published a â€Å"mission statement† Quotes from Tim Cook about their â€Å"Business Philosophy We believe that we’re on the face of the Earth to make great products. We believe in the simple, not the complex. We believe that we need to own and control the primary technologies behind the products we make. We participate only in marketsRead MoreCode of Ethics ( Automobile Industry )5791 Words   |  24 PagesSubject: Business Ethics Project: ONZAA Automobiles Dated: 20/04/2012 Submitted To: Sir Assad Submitted By: Muhammad Naeem ( 068 ) Muhammad Adeel Kahlid ( 021 ) Adil Farooq ( 039 ) Umar Sadiq ( 041 ) Read MoreMNC Incorporation of Corporate Social Responsibility for Strategic Planning2117 Words   |  9 Pagesdemanding challenges when it comes to managing their corporate social responsibilities†. Critically discuss this statement using real business to support your arguments Boatright (2006) contend that corporate social responsibility denotes the responsibility recognized by a company for acting in socially responsible manner. There is no single universally accepted definition of corporate social responsibility, it has generally come to mean business decision making linked to ethical values, legal compliance