Reflection on Kolcaba Comfort Theory Essay Example

Reflection on Kolcaba Comfort Theory Paper Comfort theory was developed by Dr Kolcaba in 1984. She begins by analyzing the concept, which I think is a very important aspect to understanding the theory. The theory is based on the philosophy of holism. She views the person has a whole, consisting of a mental, emotional and spiritual life. According to Kolcaba comfort is the satisfaction of basic human needs for relief, ease, and transcendence arising from health care situations. After learning this theory I have understood three important aspects of nursing theories. These aspects are: the terms transcendence and midrange theories and the application of theory in the nursing process. When I first read the articles about the comfort theory I got mixed up. The confusion was brought about by the various terms used in the articles such as classification of patient needs, technical senses of comfort, comfort in the therapeutic context and the aspect of comfort dimensions. The faculty began by asking the class to name and describes the types of comfort and I would not associate the answer with the above terms this made me feel disappointed. However, as the faculty discussed about the three types of comfort I was able to follow through with her in the lesson. I really liked the way she explained the meaning of transcendence. Previously, I had encountered the word transcendence as I learnt about Watson theory of human caring. As I reflected back about its meaning as used by Watson I got lost in the lecture nevertheless, I got back to the track when the faculty used a clinical experience to describe its meaning. Kolcoba and Waston theories focus on the person as a whole and the word transcendence is used by both theorists to mean the same. When I learnt about waston theory I would not differentiate the â€Å"spiritual† from â€Å"religion† in relation to transcendence. The faculty shared of how she used her counseling skills to help a patient who had given up about her medical condition and wanted to die. This patient died after one year therefore, the nursing outcome of comfort was positive. The intervention helped the patient receive inner strength and was able to rise above the challenge of illness. We will write a custom essay sample on Reflection on Kolcaba Comfort Theory specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Reflection on Kolcaba Comfort Theory specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Reflection on Kolcaba Comfort Theory specifically for you FOR ONLY $16.38 $13.9/page Hire Writer From these I understood that, it is not about religion but the nursing  comfort measures that bring about the renewal sense of a positive mindset resulting to hope. I internalized about the faculty’s example and I related her story with my experience when I worked in the HIV clinic. Some clients were diagnosed with HIV infection and found to have very low CD4 count. Usually these clients were also having PTB and were very sick. The patients were in the vague of giving up but most of them eventually stabilized with ARVS. I think the care given must have had an element of comfort which helped the patients to transcend their illness. Initially I had understood the different between a middle range theory and grand theory; however, the midrange theories were not easily distinguishable from the grand theory. For the comfort theory I think kolcaba addresses the issue of comfort in a very simple way. This is a concept that is familiar to both the patient and the nurse. When I studied the five major comfort themes I made a reflection about my hospital of practice. In my province ,my hospital is rated the best public hospital in offering nursing care. Very close to my hospital is a private hospital, which employs doctors and nurses straight from college. This hospital has also a high turnover since the staff move to the government institution after few years of service in the hospital. Therefore, the competence level of the staff is rated low. However, clients will opt to be nursed in the private hospital instead of the â€Å"good† public hospital. When the patients are asked why they prefer the private hospital, they always say that they experience more comfort in the private hospital than the public hospital. For example pain is well dealt with because all essential drugs are accessible. Their self esteem is high because being in a private hospital is prestigious for them. Positioning in terms of physical placement of their bodies in chairs and beds is comfortable since the furniture is of high quality. Generally nurses in private hospitals are friendly. Lastly the hospital and the surrounding are condusive and also meals are delicious. Therefore, I agree with Kolcaba that comfort should be assessed according to the patient perception. This is because as much as we feel we are giving the best care to the patients in the public hospital the patients are not satisfied with our services. I have noted with concern that patient come to the public hospital for investigations and diagnosis and once the treatment is commenced they move to the private hospital for care. This is a clear indicator that the aspect of comfort is lacking in the public hospital. On learning about the comfort theory I appreciate the importance of offering comfort to patients by meeting their needs effectively. Kolcaba asserts that when patient’s needs are met; they get strengthened resulting to increased health seeking behaviors which attribute to positive institutional outcomes. As a nurse manager I feel challenged to advocate the facilitation of comfort measures to patients. I am optimistic that nurses in my hospital will embrace the concept of comfort with ease since it is not a new concept but the essence of nursing which they already know. Finally, as I studied this lesson it was clear to me how to in cooperate the specific theories into the nursing process. I got confused when we used the nursing diagnosis such as self-care deficit due to†¦( in Orems theory) and disharmony due to†¦(in Wastons theory) . I was more confused when I learnt that the NANDA nursing diagnosis of altered comfort was dropped in favor of acute or chronic pain. The faculty clarified that the theories were to aid in assessing the patient holistically since the NANDA focused on the systematic head to toe examination assessment. I now feel confident to use the theories in the implementation of the nursing process and more so the comfort theory.

Free Essays on Joy Luck Club-Plot Overview

The Joy Luck Club contains sixteen interwoven stories about conflicts between Chinese immigrant mothers and their American-raised daughters. The book hinges on Jing-mei's trip to China to meet her half-sisters, twins Chwun Yu and Chwun Hwa. The half-sisters remained behind in China because Jing-mei's mother, Suyuan, was forced to leave them on the roadside during her desperate flight from Japan's invasion of Kweilin during World War II. Jing-mei was born to a different father years later, in America. Suyuan intended to return to China for her other daughters, but failed to find them before her death. Jing-mei has taken her mother's place playing mahjong in a weekly gathering her mother had organized in China and revived in San Francisco: the Joy Luck Club. The club's other members- Lindo, Ying-ying, and An-mei- are three of her mother's oldest friends and fellow immigrants. They tell Jing-mei that just before Suyuan died, she had finally succeeded in locating the address of her lost daughters. The three women repeatedly urge Jing-mei to travel to China and tell her sisters about their mother's life. But Jing-mei wonders whether she is capable of telling her mother's story, and the three older women fear that Jing-mei's doubts may be justified. They fear that their own daughters, like Jing-mei, may not know or appreciate the stories of their mothers' lives. The novel is composed of four sections, each of which contains four separate narratives. In the first four stories of the book, the mothers, speaking in turn, recall with astonishing clarity their relationships with their own mothers, and they worry that their daughters' recollections of them will never possess the same intensity. In the second section, these daughters- Waverly, Jing-mei, Lena, and Rose- relate their recollections of their childhood relationships with their mothers; the great lucidity and force with which they tell their stories proves their mothers' fears... Free Essays on Joy Luck Club-Plot Overview Free Essays on Joy Luck Club-Plot Overview The Joy Luck Club contains sixteen interwoven stories about conflicts between Chinese immigrant mothers and their American-raised daughters. The book hinges on Jing-mei's trip to China to meet her half-sisters, twins Chwun Yu and Chwun Hwa. The half-sisters remained behind in China because Jing-mei's mother, Suyuan, was forced to leave them on the roadside during her desperate flight from Japan's invasion of Kweilin during World War II. Jing-mei was born to a different father years later, in America. Suyuan intended to return to China for her other daughters, but failed to find them before her death. Jing-mei has taken her mother's place playing mahjong in a weekly gathering her mother had organized in China and revived in San Francisco: the Joy Luck Club. The club's other members- Lindo, Ying-ying, and An-mei- are three of her mother's oldest friends and fellow immigrants. They tell Jing-mei that just before Suyuan died, she had finally succeeded in locating the address of her lost daughters. The three women repeatedly urge Jing-mei to travel to China and tell her sisters about their mother's life. But Jing-mei wonders whether she is capable of telling her mother's story, and the three older women fear that Jing-mei's doubts may be justified. They fear that their own daughters, like Jing-mei, may not know or appreciate the stories of their mothers' lives. The novel is composed of four sections, each of which contains four separate narratives. In the first four stories of the book, the mothers, speaking in turn, recall with astonishing clarity their relationships with their own mothers, and they worry that their daughters' recollections of them will never possess the same intensity. In the second section, these daughters- Waverly, Jing-mei, Lena, and Rose- relate their recollections of their childhood relationships with their mothers; the great lucidity and force with which they tell their stories proves their mothers' fears...

Rights and Benefits of Full US Citizenship

Rights and Benefits of Full US Citizenship Many of the benefits of U.S. citizenship, such as the assurances of equal protection under the law and due process of law are granted by the U.S. Constitution and federal laws to both citizens and non-citizens living as lawful permanent residents in the United States. Immigrants to the United States who pass the civics examination and take the Oath of Allegiance to complete the naturalization process of achieving full U.S. citizenship gain the full protection of the U.S. Constitution, along with several rights and benefits denied even to immigrants with long-time legal permanent resident status. At the same time, the benefits of U.S. citizenship do not come without some important responsibilities. Benefits of Citizenship While the U.S. Constitution and laws of the United States give many rights to both citizens and non-citizens living in the United States, some rights are only for citizens. Some of the most important benefits of citizenship are: Sponsorship of Relatives for Permanent Resident Status Persons holding full U.S. Citizenship are allowed to sponsor their immediate relatives - parents, spouses and unmarried minor children - for U.S. Legal Permanent Resident (Green Card) status without waiting for a visa. Citizens may also, if visas are available, sponsor other relatives, including: Unmarried sons and daughters, 21 years of age and older, of U.S. citizens;spouses and children (unmarried and under 21 years of age) of lawful permanent residents;unmarried sons and daughters, 21 years of age and older, of a lawful permanent resident;married sons and daughters of U.S. citizens; andbrothers and sisters of U.S. citizens (if the U.S. citizen is 21 years of age and older). Obtaining Citizenship for Children Born Abroad In most cases, a child born abroad to a U.S. citizen is automatically deemed to be a U.S. citizen. In general, children born abroad to U.S. citizen parents may obtain full U.S. citizenship either at birth or and after birth but before the age of 18. Congress has enacted laws that determine how citizenship is conveyed by a U.S. citizen parent (or parents) to children born outside of the United States. In general, the law requires that at the time of the child’s birth, at least one parent was a U.S. citizen, and the U.S. citizen parent had lived in the United States for a period of time. Becoming Eligible for Federal Government Jobs Most jobs with federal government agencies require applicants to be U.S. citizens. Travel and Passport Naturalized U.S. citizens may possess a U.S. passport, are protected from deportation, and have the right to travel and live abroad without the threat of losing their Legal Permanent Resident status. Citizens are also allowed to re-enter the U.S. repeatedly without being required to re-establish proof of admissibility. In addition, citizens are not required to update their address of residence with the U.S. Customs and Immigration Services (USCIS) every time they move.  A U.S. passport also allows citizens to get assistance from the U.S. government when traveling overseas. Naturalized U.S. citizens become eligible for a wide range of benefits and assistance programs offered by the government, including Social Security and Medicare. Voting and Participation in the Electoral Process Perhaps most importantly, naturalized U.S. citizens gain the right to vote, and to run for and hold all elected government positions, except for President of the United States. Showing Patriotism In addition, becoming a U.S. citizen is a way for new citizens to demonstrate their commitment to America. Responsibilities of Citizenship The Oath of Allegiance to the United States includes several promises immigrants make when they become U.S. citizens, including promises to: Give up all prior allegiance to any other nation or sovereignty;Swear allegiance to the United States;Support and defend the Constitution and the laws of the United States; andServe the country when required. All U.S. citizens have many responsibilities other than the ones mentioned in the Oath. Citizens have a responsibility to participate in the political process by registering and voting in elections;  Serving on juries is another responsibility of citizenship;Finally, America becomes stronger when all of its citizens respect the different opinions, cultures, ethnic groups, and religions found in this country. Tolerance for these differences is also a responsibility of citizenship.

Compair the Matrix, Cathedral, and Billy Slaughterhouse 5 to the one Essay

Compair the Matrix, Cathedral, and Billy Slaughterhouse 5 to the one who ascends from in The Allegory of the Cave - Essay Example On the hand, the blind man’s view of life comes from an open perspective and he is ready to learn new things about life (Carver, 2002). The narrators view on blindness (life), changes when the blind man asks him to describe the cathedral for him. When he lacks words to do this, he is forced to show him by drawing, by catching his hand. Communication through symbolism helps him to understand the world through the blind man’s point of view. The blindness that separated them at the beginning brings them together. This is achieved through seeing the world from others perspective. Slaughter house- five basically explores the illogical nature of human beings, free will and fate. This book explores the concept that we are powerless and can do only what we can actually do. Billy Pilgrim is an anti-war character, who trains as a chaplain assistant, earning him disgust from his friends. Despite being the main character of the book, he gets on the nerves of everyone because of his dreams, weak body and fecklessness. He still manages to survive one of the main human atrocities, where others have failed. Nothing in Billy’s life happens out of his own will, but he watches as his life unfolds in front of him for example he is recruited to the war without his consent and gets married to a woman he does not love. In most of the novel, his character is not one the narrator could call a â€Å"character†, and only does so when he becomes â€Å"crazy† and breaks out of hospital to a radio talk show to tell about â€Å"Tralfamadore†. This is a place where he was abducted to by aliens, and this could either be in his head or reality. Events in this place take place simultaneously, so nothing happens before or after the other. In this situation, a person can choose only the good memories of life. Some can argue that the events in his life are due to the post traumatic disorder he has suffered in his life. We all can agree that human life invol ves suffering, and in his case, this seemed to be happening a lot. The old ways of explaining this suffering; religion and patriotism, do not seem to work. In the end, Billy awaits death without fear and is in control, something he was not able to do throughout his life. He ends up being the most unlikely war heroes. In Matrix the movie, Thomas Anderson, is one of the many billions of people connected to the Matrix unaware that they live in a virtual world. Despite being a respectable programmer for a software company, he is also a hacker with an alias†Neo†. This is when he gets to know about the Matrix. He has a choice to forget all about it and live his normal life, or gather information on the Matrix. Neo chooses to liberate humanity from the virtual fate, and there begins his journey to enlighten and being a hero. This is despite warnings from those who know the truth. He embraces his role and even learns fighting skills quite first, in the journey of being savior of the universe, where he gets his other name, â€Å"the one†. This is when we start to see his messianic like qualities and belief from other characters such as Morpheus and the Oracle, towards human liberation. There are several similarities between this character and Jesus Christ, for example Jesus was both earthly and godly, which can be compared to Neo’s ability to go through realms. The name Thomas can also be compared to doubting Thomas in the New Testament, who doubted the resurrection of Christ. Similarly, Neo doubted his abilities at

Designing a house Essay Example | Topics and Well Written Essays - 2750 words

Designing a house - Essay Example The building is built on a relatively stable ground and therefore it foundation was a shallow type of foundation. The foundation is concrete mixed poured on a steel reinforcement to an averagely thick slab. The wall was constructed from locally prepared bricks that were arranged in interlocking configuration. The second slap separate the ground floor from the first floor and is concrete reinforced. The roof is joined to the 300mm thick ring beam through metallic straps. Roof is made from iron sheets joined onto the wooden struts through iron sheet nails. The roof has provision left that could be used in the future to introduce tiles. The paper therefore look into the design considerations in coming up with up with the said building using the right material and incorporating the right technical knowledge. According to Shlash (2001) the design of the foundation takes into the consideration the amount of floors the building will have, the land alignment (topography) and the type of soil. The weight of the foundation is normally taken by the soil underneath where the load is spread. Therefore the total load is transmitted to the footing where it is spread and is expected to be carried by the land surface underneath. Therefore they must have had excavated the foundation to a point where the basement rock started to get the right bearing capacity so that the overall load doesn’t have a large displacement. Apart from the natural soil stability, they had to find the right building material for the foundation which could carry the large amount of load. They had to make sure the ring needs to be able to carry the required amount of load and must: In this project the material used is concrete hence it must have the recommended thickness and strength to transfer the load top the bottom surface and the reinforcement must be properly placed to give the right construction stability and positioning (Shlash, 2001). The building is located

The Issues At Daimler Benz Ag Management Essay

The Issues At Daimler Benz Ag Management Essay Daimler AG is one of the worlds automotive companies. It distributes into Mercedes Benz Cars, Daimler Trucks, Mercedes Benz Vans, Daimler Buses and Daimler Financial Services. The Daimler Group is one of the biggest producer of premium cars and the worlds biggest manufacturer of commercial vehicles with a global reach. (Daimler, 2011) Daimlers corporate goal is to achieve stainable profitable growth and to increase the value of the company. Daimler aims to be the worlds leading automotive companies, intend to inspire customer with the brands, products and services and strive to occupy the leading for sustainable drive systems. (Daimler, 2011) Figure 1 is shown the Daimler Target System. 1.2 History Daimler AG has 125 years history. Gottlieb Daimler and Carl Benz were the pioneers of the automobile manufacture in the 19th century. After the First World War, there was a world economic crisis. The war caused a great depression for the world economy. It was a great challenge for Daimler-Benz. In 1937, Daimler-Benz AG started to produce armament items and aircraft engines. It was necessary to do reconstruction after the war damage in 1945. In 1949 to 1960, Daimler-Benz AG succeeded in regaining the position in the automobile industry. In 1960s and 1970s, Daimler-Benz defended an outstanding position in international motor vehicle markets. In the end of 1970s, Daimler-Benz assessed cautiously with the oil crisis and new Asian competitors. Since 1995, new strategic realignment concentrated on transport and services. The global economic crisis affected Daimler-Benz deeply in the end of 2008. (Daimler, 2011) 2. Issue Identified The issue is the merger between Daimler-Benz AG and the American automobile manufacturer Chrysler Corporation, but the near decade merger was finished by DaimlerChrysler AG sold 80.1% stake in 2007. 2.1 The Reason of choosing this issue Since Daimler and Chrysler located in different countries that are Germany and United States respectively. Both of them have their own culture. It is cross-culture. Through the merger between Daimler and Chrysler, I find out that the culture is one of the factor should be considered when two companies come from different countries. 2.2 Brief description of the issue In 1998, there was merger between Daimler-Benz AG of Germany and Chrysler Corporation of the United States (BBC News, 1998). On 6 May 1998, the merger agreement between Daimler-Benz AG and Chrysler Corporation was signed in London. On 7 May, they announced the merger to the worldwide and the new company called DaimlerChrysler AG. (Sheltom, Hall and Darling, 2003) DaimlerChrysler became the worlds fifth largest car make after merger. Mr Schrempp described the merger as a marriage made in heaven. Also, the new combined management had promised that there will be no plant-closures or lay-offs after merger. (BBC News, 1998) In 2002, DaimlerChrysler implemented a restructuring program that aims to bring it struggling Chrysler division back into the black by 2003. (BBC News, 2002) In 2006, DaimlerChrysler ordered to pay former Daimler-Benz shareholders about 232m euros to settle a dispute over its 1998 creation. This was not the first time that DaimlerChrysler had been sued over its establishment. (BBC News, 2006) Also, in 2006, the company brought unwelcome information to investors by revealing that Chrysler was losing money. This year, Chrysler set to clock up $1bn losses (BBC News, 2006) In 2007, there was deeply concerned about its poor performance, and the shareholders were pressuring the company to sell it. (BBC News, 2007a) In 2007, the German-US firm paid 5.5bn euros to buy 80.1%, much less than the $36bn paid for Chryslers 1998 merger with Daimler-Benz. (BBC News, 2007b) In 1998, Daimler Chairman Juergen Schrempp promised a merger of equals. But it wasnt long before Chrysler executives complained the bullheaded Germans would not listen to the Americans. The relationship began to fall quickly. Schrempp said that if he had been honest with the Americans about German dominance before the merger, they never would have made a deal. (abc News, 2010) Culture differences were blamed for the failure of DaimlerChrysler. This is like citing irreconcilable differences. DaimlerChryslers incapability to combine the company cultures was one of the reasons of failure. (Mann, 2007) 3. Analysis of situation 3.1 The Reason of using this model I will use Hofstedes culture different model to analyze this issue. It is because Hofstedes culture different model can have a comparison between these two countries. Also, Hofstede collected over 116,000 people in 50 countrys research (Deresky, 2003) about organizational behavior. This data makes the model more believable. Also, Hofstede used constructed scaled indices to rank each of the nation within the dimension based on cultural differences (Signorini, Wiesemes and Murphy, 2009) 3.2 Hofstedes culture different model Hofstedes culture different model is a framework that understand how basic values underlie organizational behavior. Hofstede proposed four value dimensions, they are power distance, uncertainty avoidance, individualism and masculinity (Deresky, 2003). First, the value dimensions is power distance, it is the level of acceptance by a society of the unequal distribution of power in organizations. High power distance that employees accept the bosss authority is larger than themselves in the hierarchy and they seldom bypass the chain of command. The example of high power distance is Philippines. On the other hand, low power distance is that boss and employees are having equal power, and the relationship between boss and employees are more harmony and cooperation, such as Austria. (Deresky, 2003) For the second dimension, it is uncertainty avoidance that refers to the extent to which people feel threatened by ambiguity in the social. High level of uncertainty avoidance causes that people tend to have strict laws and procedures, also have a strong sense of nationalism. In business side, the formal rules and procedures were designed to provide more security and greater career stability. Japan is the example of high level of uncertainty avoidance. However, low level of uncertainty avoidance causes that the nationalism is less decided and protests is allowed, and then the company is less structured and less formal. United States is one of the low level of uncertainty avoidance. (Deresky, 2003) The third value dimension is individualism. It refers to the tendency of people to look after themselves and their family and to ignore the need of society. Individualism is that achievement and democracy are highly valued. The relationship is independence between individual and organizations, the instance of individualism is United States. Collectivism that there is a strong belief in group decisions, believe the group more than the individual. Japan is the one of countries of collectivism. (Deresky, 2003) Fourth, masculinity is the degree of masculine values that assertiveness, materialism and lack of concern for other. Masculine culture considers cooperation more than individualistic. High masculine societies that one finds great job stress and organizational interests generally intrude on employees private lives. The example of highly masculine societies is Japan. On the other hand, counties with low masculinity that cause less conflict and job stress and reduce the need for assertiveness, such as Switzerland. (Deresky, 2003) The fifth dimension is the short-term orientation and long-term orientation, it is Hofstede added later. Long-term orientation is fostering virtues about future rewards. Short-term orientation is fostering virtues about the past and present. (Signorini, et al 2009) 3.3 Analysis of the issue Power distance In term of power distance, larger power distance countries are having more privileges for high level status, small power distance countries are preferred egalitarian (Signorini et al., 2009). According to Figure 2, the power distances score of Germany and United States is 35 and 40 respectively. Their result based on Hofstedes analysis is nearly, the level of accept unequal distribution of power in organization is low (Schneider and Barsoux, 2003). About Daimler organization, they embraced formality and hierarchy that mean the subordinates prefer to listen superior. Also, the employee in Daimler needed to follow the hierarchy such as decision making process. Employee needs to follow the formal channel, it shown the manager relies on formal rule. (Badrtalei and Bates, 2007) Daimler-Benz had a more traditional way in management style, they used top-down management style (Anonymous, 2004). German managers preferred autocratic style in leadership style. German employees are obedient to m anagers and follow them unquestioningly expect give the employee specific order, that mean employee had high dependence. (Sheltom et al., 2003) Based on the above information, Daimler belongs the high power distance and became the tall organization pyramids. About Chrysler, they were ignored barriers and promoted cross-functional teams that favored free-form discussions and casual repartee that the subordinates wanted to be discussed to superior. Also, the executives allowed mid-level manager to go forward their own opinion. (Badrtalei et al., 2007) In term of management style, Chrysler had a reputation for having more freewheeling, open culture (Anonymous, 2004). Regard to the leadership, their employees expect to be treated accordingly that mean the employees enjoy the equal right. In organization, employees can challenge their manager that employees needed for low dependence. (Shelton et al., 2003) The organization pyramids of Chrysler are flatter than Daimler. Uncertainty avoidance Based on Figure 2, the score of Germany is 65 and United States is 46. It shown that German was unhappiness with ambiguous situations and people wanted more direction and less change and the ambiguous situation may develop anxiety or stress. Because little direction and considerable uncertainty would made work less effectively in the company, they wrote some rules to cover the situation. On the other hand, United States was more willing to take risk and much less resistant to change. (Brooks, 2003) In Daimler Organization, there was suit-and-tie dress code and the employees should respect their titles and proper names. About decision making process, Daimler set up the formal channel and followed the hierarchy and complex decision-making processes. (Badrtalei et al., 2007) Germans analyzed a problem need to use great detail, find a solution, then discussed with the partners to make a decision (Dorothee, 1999). It shown that Daimler needs laws and rules when manages the organization. Chryslers employees favored open collars and they could bring out their ideas freely (Badrtalei et al., 2007). It shown they were less need for rule. Based on the score of uncertainty avoidance, United States is lower than Germany. The result fitted in the Daimler and Chrysler, because Daimler management preferred more to follow the rule and formal. Conversely, Chrysler was more casual management style that less stress and relax. When American discussed the problem, they created the solution during the discussion, not follow the information. (Dorothee, 1999) Individualism versus Collectivism In individualist nations, the individual is more independent in the group. In collectivist nations, the groups interest is more important that individuals interest. (Signorini et al., 2009) According to Figure 2, the result of Germany and United States is 67 and 91 respectively. United States is the highest score in the world. Hofstede found that American culture tend more individualistic and Asian cultures tend to be much more collective. (Brooks, 2003) Germans preferred a tightly knit social framework in which individuals look after one another and protect their members interests. Luthans (1998) said that Geramns are less individualistic than people in the USA. (Shelton et al., 2003) That reflected Germans perform best in in-groups. Also, Germans were more respectful of title, age and background connections, for example culture accords status based on gender, age or social connections. (Shelton et al., 2003) The executives of Daimler had larger staffs and fatter expense accounts (B adrtalei et al., 2007), the obligations of group were important than self. On the other hands, Chrysler is the American based company, so their culture was affected by American culture. USAs companies were tended to grant status based on achievement (Shelton et al., 2003), it reflected they hiring and promotion decisions based on skills. In Chrysler, officers had broader responsibilities and bigger salaries and bonuses (Badrtalei et al., 2007), their obligations of organization were low. Masculinity versus Femininity Based on Figure 2, the score of Germany and United States is 66 and 62 respectively. Masculinity countries that people strengthen assertiveness and competition and interest in material success. Femininity countries that people concern more with living environment and relationship. (Signorini et al., 2009) In the result of Hofstede, Germany and United Statess result was approach. In order to maintain the luxury image of Daimler, employees flew first-class during business travel. (Badrtalei et al., 2007) Daimler had a stress on competition. However, only top officers of Chrysler could fly first-class during the business travel (Badrtalei et al., 2007), it also was the performance of the masculinity. Because both of them preferred the masculinity in the result of Hofstede, their value of work, money and achievement were similarly. Long term orientation versus Short term orientation In term of long term orientation, there are differentiation between elder and younger sisters and brothers, in business that building of relationships and market position, people should live more equally. Short term orientation that all siblings are equal, in business that short-time results and the bottom line, economic and social life to be ordered by abilities etc. (Schneider and Barsoux, 2003) The result of long term orientation in Germany is 31, United States is 29 that shown in Figure 2. These two countries belonged to short term orientation based on Hofstede. Actually, Luthans (1998) remarked that Germans had a longer-time orientation. About workforce, Germany is more stable than United States. German employees preferred work for many years for the same company, they focused on building of relationships and a strong market position. (Shelton et al., 2003) Germans forced on full-year results of financial reporting system. (Badrtalei et al., 2007) On the other side, US employees were instable of the workforce and they rarely worked many years in the same company (Shelton et al., 2003), because they focus on short-term results. Also, the financial reporting system is on a quarterly basis (Badrtalei et al., 2007). 4. Conclusion Daimler AG is one of the worlds automotive companies and it has 125 years history. Gottlieb Daimler and Carl Benz was the founder of Daimler-Benz AG. In 1998, there was the merger between Daimler-Benz AG and Chrysler Corporation, these two companies located in Germany and United States respectively. And the cooperation of Daimler and Chrysler was merger of equals. At the beginning, their merger was viewed a strong alliance by international market. However, their relationship of merger maintained nine years. During the merger, DaimlerChrysler had cultural clashes, since the employees of DaimlerChrysler were came from Daimler and Chrysler respectively, they had some differences in work habits, communication style, planning and decisions, negotiation strategies and leadership. The cultural clashes of DaimlerChrysler can use Hofstedes cultural difference model to analyze. Hofstedes cultural difference model has five value dimensions to analyze the cultural difference. They are power distance dimension, the uncertainty avoidance dimension, individualist-collectivist dimension, masculinity-femininity dimension and long-term orientation short-term orientation dimension. According to Figure 2, the result of power distance dimension, masculinity-femininity and long-term orientation short-term orientation on Germany and United States is closely. Conversely, there was obviously difference on individualism-collectivist dimension and uncertainty avoidance dimension. In term of power distance dimension, Daimler executed hierarchy in the management style that subordinates must follow superior. On the other side, Chrysler was more freewheeling in management style, such as employee can challenge their manager. About uncertainty avoidance, Daimler was higher than Chrysler. Daimler was more traditional and need to use formal channel when making decision. Conversely, Chrysler preferred open collars, free-form discussions and casual repartee. (Badrtalei et al., 2007) Regard to individualism-collectivism, United States is the highest score in the world. Since Chrysler is the American based company, they were more force on themselves. To sum up, the Germans regarded the entrepreneurial spirit and innovative thinking, whereas the Americans valued the methodological engineering technical capabilities. (Darling, Seristo and Gabrielsson, 2005) 5. Recommendations Appendix Daimler Target System Figure 1 The result of Germany and United States Figure 2

Smartphone Competition

Sizable market: Nowadays, more and more people tend to spend more time on telephone, from exhibit 1 we can see that each person almost spend 14 minutes on smart phones for playing games (Shane Richmond, 2012). What is more, 33% of people are playing games via smart phone and 25% people are playing games via handled devices (esa, 2012). These data indicates that more people prefer to play games on smart phones than other devices, and people are willing to spend more time on smart phones to play games.Especially, from the survey we can know that all respondents they hold smart phones, which means this market is extremely sizable based on the large users. What is more, Phantom Company is small company, which means that they do not have enough funds to create games on diverse devices, and they do not have sufficient resources and experts to create games on diverse devices. Therefore, smartphones can be the proper platform for Phantom Company to create games. Opportunistic market: Further more, if the company can focus on creating games on smart phones in Canada, the market size will be attractive.That’s because there are 10. 5 million smart phone users in Canada, the number of users may increase to 16. 4 million by 2016 (Innovation Report 2012 Trend Watch, 2012), and 60% of smart phone adults users prefer using cell phones to play games, which means that all of these user can be the potential target customers for Phantom Company. Especially, all of them are adults, they have purchasing power for the game apps, if the company can attract these people, and they can have lucrative market in the smart phone game industry. Profitable market:Based on the survey we can see that most respondents are willing to pay more money on quality games, especially most of them has purchasing power, therefore, as long as the games are attractive for these people, this smart phone market can be profitable. Competition: The smart phone game market is good news for customers, becau se it creats convenience, flexibility, and more entertainments for life. However, the fierce competition will put pressures on companies. Firstly, which brand Phantom should launch their phones. There are divers brands of phones in the arket, these brands possess diverse kinds of games on their phones, for example, Samsung Electronics, LG Electronics, HTC, Apple, Motorola, and RIM. The highest market share smartphone is Samsung, which is 26. 0%, and LG’s is 17. 7%, Apple occupy 17. 5%, Motorola is 10. 9% and HTC is 6. 2%( Eric Abent, 2012). This fact shows that Phantom should choose carefully for which brand to launch their games in order to game more people to play and have profitable market in the future. Secondly, the video game competition in Canada is fierce. There are currently 348 video game companies operating in Canada.The average Canadian Video Game Company employs 45 people, and there are more game companies in Ontario than other provinces, which mean that all of t hese companies are Phantoms’ direct competitors (Matt Hartley, 2011). Especially, there are lots of famous companies in Montreal, which means it will be tough for Phantom to compete with these mature video companies based on its scarcity of expert resources and innovation capabilities, and brand recognitions. Competitions during the industry: There are diverse competitors in the video game industry in Canada.There are three famous video game companies, where were listed top 10 video game companies in 2012. These companies are Toronto’s XMG Studio, Montreal’s Gamerizon, and Toronto’s Capybara Games (Knowlton Thomas, 2012). These companies are well-known companies that lead to high reliability and loyalty in the market. What is more, famous and big companies posse sufficient expert sources and innovation capabilities, which are the key successful factors for the video game companies. Especially, these companies have sophisticated experiences on developing m obile games in the past.Subsequently, these company posse diverse advantages, which Phantom needs and lacks. In addition, more and small companies are established these days in Canada, they are also competing with Phantom now. They may have similar capabilities with Phantom, or they may have more funds than Phantom to develop more innovative games than Phantom. These companies also threaten to Phantom’s future. Appendixes: Exhibit 1: Source: Shane Richmond, 2012 http://www. telegraph. co. uk/technology/mobile-phones/9365085/Smartphones-hardly-used-for-calls. html References Shane Richmond, June 29, 2012.Smartphones hardly used for calls. Retrieve on November 8, 2012 from: http://www. telegraph. co. uk/technology/mobile-phones/9365085/Smartphones-hardly-used-for-calls. html esa, 2012. Game player data. Retrieve on November 8, 2012 from: http://www. theesa. com/facts/gameplayer. asp Innovation Report 2012 Trend Watch, August 2012. Retrieve on November 18, 2012 from: http://www. newmediatrendwatch. com/markets-by-country/11-long-haul/45-canada? start=2 Eric Abent, November 2012. Comscore deliver mobile market share report for September 2012. Retrieve on November 8, 2012 from: http://androidcommunity. om/comscore-delivers-mobile-market-share-report-for-september-2012-20121102/ Matt Hartley, May, 2011. Canada’s gaming industry is kicking  butt. Retrieve on November 18, 2012 from: http://business. financialpost. com/2011/05/30/canadas-home-grown-video-game-industry-shines-on-international-stage/ Knowlton Thomas, March 30, 2012. Three Canadian Companies Named in Worldwide List of Top 10 Mobile Game Developers to Watch in 2012. Retrieve on November 18, 2012 from: http://www. techvibes. com/blog/three-canadian-companies-named-in-worldwide-list-of-top-10-mobile-game-developers-to-watch-in-2012-2012-03-01